Mathieu Van der Poel signs another big sponsorship deal just before the World Cycling Championships

Van der Poel has already partnered with several sponsors. Of course, he has a deal with bicycle brand Canyon—which also supplies bikes to Alpecin-Premier Tech—but he also partners with watch brand Richard Mille, car manufacturer Lamborghini, fitness tracker Whoop, and FLYINGGROUP, the private jet company that flies him from place to place during the cyclocross season.

So adidas is joining the mix. The German apparel brand will provide him with sports and casual wear. “The collection perfectly complements his active lifestyle off the bike—which includes running, golf, and fitness—and also offers the right pieces for his moments of relaxation,” the company said in a press release.

Van der Poel is proud of the new partnership. “Adidas has a rich history in cycling, and I’m proud to join the brand as an ambassador. Whether I’m training, recovering, or staying active outside of competition, sports are an important part of my daily life. For me, adidas offers the perfect combination of performance, comfort, and style, allowing me to switch effortlessly between training and relaxation.”

Adidas are very proud of this partnership: “We are very excited to welcome Mathieu van der Poel to the adidas family,” says Emma Galway, Category Director for Outdoor and Bike. “Mathieu is one of the most impressive riders in modern cycling, and partnering with an athlete of his caliber is an important next step for us.”

For the company, the partnership with the world champion in three disciplines marks a new step into the world of cycling. “As adidas builds on its long-standing cycling heritage and once again takes a prominent position at the highest level of the sport, we look forward to supporting Mathieu in his activities off the bike.”