In de Leiderstrui started as a platform for true cycling fans. With a fresh take on the sport, founder and current editor-in-chief Bram van der Ploeg set out to build a website where readers could be informed in detail about everything happening in and around the races, in both the men’s and women’s WorldTour. Cyclo-cross has also been closely covered from day one.

The goal was always clear: to become a comprehensive, clearly defined hub for the top tiers of professional cycling. The site quickly built a loyal audience. Today, In de Leiderstrui is one of the biggest cycling websites in the Netherlands. For years we’ve been on the road with an enthusiastic team of journalists following the peloton for the latest content, while our newsroom keeps track of breaking news.

Because our stories focus on the WorldTour and not only on Dutch and Belgian riders, IDL Pro Cycling was created as a platform for English-speaking cycling fans. All the positive feedback on our hard work convinces us we’re on the right path to keep growing. We couldn’t have achieved this without our loyal readers, and for them we go full gas every day, from start to finish.

In today’s news landscape, we believe it’s important to deliver the latest stories to readers as quickly as possible. Our editors work daily to capture all the ins and outs of the peloton and turn them into accessible articles—after all, cycling is for everyone. We try to give every piece an IDL touch, with background information and a clear tone.

At In de Leiderstrui, we value transparency and honesty about how we work. The choices we make come from highlighting news or quotes that cycling fans care about. With the help of data, we keep a close eye on which topics and riders are popular and important. This way, we stay aligned with current trends in the sport and, we hope, close to the fans.

From a journalistic standpoint, we believe it’s crucial to stay as close to the source as possible—and we will always cite it in our articles. Linking to other websites that carry news and/or interviews is a must. That’s how we aim to practice fair journalism. We’re proud of our independent status within the cycling world; it’s essential to remain critical whenever the situation calls for it.

In recent years, In de Leiderstrui has been increasingly present on site at races. Thanks to the teams, riders and organisers, we’re at most races, press conferences and other media moments, ready to ask questions. In this way, we aim not only to be the fastest and most complete, but also to remain innovative and original with interviews, analysis, background features and more.

Here too, we try to stay true to ourselves: ask good questions, remain transparent, prioritise our contacts in the peloton and write in our own voice. In the online world, that means we don’t give everything away in headlines and leads, but we do strive to be complete—without clickbait and with an eye for solid journalism and quality.

Do you have any questions or comments for us regarding something you spotted on our website? Or maybe something you couldn't find? Let us know. We try to respond to everyone. 

In addition to this, our editorial members can also be contacted individually:

Chief Editors
Bram van der Ploeg - [email protected]

Editors
Martijn Polder - [email protected]
Gauthier Ribeiro - [email protected]
Jesper Rasch - [email protected]
Wilbert van der Velde - [email protected]

Are you just as enthusiastic about cycling as our editorial staff? Don't hesitate to contact us. Open applications are welcome at [email protected]. Together we can discuss the options available.

Looking for visibility for your company or organization? Do you want to promote a product or service to a large audience in the Netherlands and Flanders? This is possible by advertising on or collaborating with IDLProCycling.com. Requests for sales and advertisements can be sent to [email protected]. 

Valkering Media B.V.
Weesperstraat 96D
1112AP Diemen
[email protected]
+31 6 50 40 91 00