After nearly 25 years, Quick-Step steps down as title sponsor of 'The Wolfpack', replacement confirmed through 2030

Soudal Quick-Step got off to an excellent start at the 2026 Tour de France with two stage wins by Tim Merlier, but also had big news in store on the first rest day. After nearly 25 seasons, Quick-Step will step back as the title sponsor, and starting in 2027, the team will continue under the name Soudal Safety Jogger.

Quick Step has been on board as the title sponsor since 2023 and will not disappear entirely. “The agreement also marks an evolution in the team’s historic partnership with Quick-Step. The flooring brand has committed to continuing its support of the team through 2030, and the iconic name will remain prominently featured on the new Soudal Safety Jogger race kits.”

Safety Jogger, a global leader in personal protective equipment based in Oudenaarde, Belgium, has been on board as a sponsor since 2022 and is now taking an extra step forward.

"The strongest partnerships are built on shared values, and that is exactly why our future with Safety Jogger is so promising," explains Jurgen Foré, CEO of Soudal Quick-Step. "Although we both have proud Flemish roots, we have each built a global presence through a relentless commitment to innovation and excellence."

"This new co-title partnership is the natural evolution of a very successful relationship, and we are excited to take our collaboration to the next level and pursue ambitious global goals together," says the man who heads the cycling team.

Tom Gybels, CEO of Safety Jogger, adds, “The move to co-title sponsorship is the ultimate recognition of our long-standing relationship and the icing on the cake of five years of incredible business growth.” Starting in 2027, we’ll take our involvement to the next level and strengthen our partnerships in the field of personal protective equipment, our brand growth, and our presence on the global cycling scene.”