Is Uno-X hinting at a surprise transfer now that WorldTour status is secured? "Now the Danish stars want to come here"

The Norwegian team started in 2010 as Team Ringeriks-Kraft at the continental level, but with new sponsor Uno-X, a new path was taken. In 2020, the team officially became a professional team, and in 2026, the team will reach the highest level of cycling, the WorldTour. And that with only Norwegian and Danish riders.

General manager Thor Hushovd is exceptionally proud that Uno-X Mobility has achieved so much success in this way. However, it limits their market presence. “The road will of course be much longer because we have chosen that identity,” he tells NRK. "We have far fewer riders to recruit, and we compete with teams with much higher budgets who sign whoever they want"

But by reaching the WorldTour, the team has taken a giant step forward. Suddenly, the team becomes much more attractive to riders, including Norwegians and Danes who cycle at the highest level. Hushovd hints at a huge surprise. “Now the big Danish stars – and I mean really big stars – want to come here without mentioning names. I'll say it between the lines, but I'll leave it at that,” he laughs.

It was precisely those Danes who were reluctant to join Uno-X in the past. The Norwegians were always enthusiastic about the project, but Denmark consistently expressed a note of caution. “In the two years I've been with the team, I've found it difficult to sign Danes. But now there's a completely different tone emerging.”

Who those big Danish stars are remains unclear for now. But in Norway, people are already going crazy. They are speculating wildly about the possibilities. Former riders Sondre Sørtveit and Mads Kaggestad are proclaiming: The Sky is the Limit. “Now even top riders like Jonas Vingegaard are becoming relevant,” says Sørtveit. “With a guaranteed spot in the Tour de France for three years, the team is becoming much more attractive.”

Kaggestad also sees that many doors are now opening for Uno-X Mobility, but he does advocate some caution. “It's all about money,” says the Norwegian. “Those guys cost up to 50 million kroner a year and take up a large part of the budget. Then they have to ask themselves if it's worth it.”