Just do it! Visma | Lease a Bike announces new partnership: "After all, they only go for the very best"

It had been in the air for a while, but on Wednesday the official announcement was made public. "As of July, 2025, Nike will become Team Visma | Lease a Bike’s sportswear collection supplier and will therefore be the exclusive provider of all off-bike clothing worn by riders and staff," read a statement on the team’s website.

"This new collaboration marks an important milestone for Team Visma | Lease a Bike. The team is proud to partner with a global brand like Nike, which shares the same commitment to sport and supporting athletes. The choice for Team Visma | Lease a Bike reflects a shared ambition to make an impact, both on and off the bike," said the Killer Bees.

From now on, all apparel worn by riders and staff outside of racing will be provided by the new sponsor. "The caps and beanies worn by riders during podium ceremonies are also part of this new partnership.  Under the motto: We ride beyond victory, Team Visma | Lease a Bike collaborates with brands that dare to look beyond the podium,” explained the Dutch team.

CEO Richard Plugge elaborated further: "We actively seek partnerships with brands that strive not only for victories but also for meaning and impact. In the end, it’s about what you leave behind. That’s where Nike and Team Visma | Lease a Bike find common ground. It aligns perfectly with our own belief: we ride for more." The Dutchman is proud of the new partnership with Nike. "It’s fantastic to see Nike partnering with Team Visma | Lease a Bike. After all, they only go for the very best. This collaboration also offers valuable opportunities in terms of brand visibility and premium merchandise for our fans."