'Rest assured: we will succeed': Van Rysel CEO makes big claims on behalf of Seixas and Decathlon CMA CGM

Van Rysel entered the market as a small player and has experienced steady and impressive growth in recent years. By 2019, the brand was already involved in cycling, supporting individual talents. In 2022, it began supplying helmets and glasses to Cofidis. After becoming the title sponsor of Van Rysel-Roubaix Lille Métropole in 2023, the real breakthrough came a year later.

Decathlon CMA CGM has been using Van Rysel bicycles and apparel since 2024. In an interview with Tutto Bici, Pierron expressed great pride in the development of his brand. He has been with Decathlon since 1988 and, together with four others, began developing the Van Rysel brand in 2016 from Lille in northern France, just a stone’s throw from the cobblestones of Paris-Roubaix.

Pierron emphasises that, with the brand-new RCR-R Pro, Van Rysel now produces one of the best bikes in the world for the WorldTour, but that amateur cyclists can also ride a Van Rysel at Decathlon. Van Rysel’s partners have, of course, played a crucial role in the development of the brand’s bikes and apparel in recent years.

Paul Seixas is currently the team’s star rider, but Pierron is looking beyond that. “Ten years ago, I wrote in my first notes that the goal was to win a stage in the Tour de France, a Monument, and Paris-Roubaix. That last one will now be our next big challenge,” said the Frenchman, who won a Tour stage with Olav Kooij in 2026 and a Monument with Seixas at Il Lombardia.

And so he dares to dream even bigger for the future. “Together with our key partners, the plan is to win the overall classification of the Tour de France, as well as Paris-Roubaix and a gold medal at the 2028 Olympic Games in Los Angeles. To do that, we need the best people and equipment, and that’s what we’re working on. Rest assured: we will succeed."