As they drive by, the 'fans' hit the bus of the Spanish team, prompting it to stop and shout something in the direction of the supporters. This leads to an exchange of words, following which another Movistar employee calls out to his colleague to get back in the car.
He then throws a water bottle towards the supporter, who in turn completely loses it and has to be restrained by a bystander. As the car drives away, the perpetrator lands a solid hit on the Movistar vehicle, which was holding up the rest of the caravan.
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Video: feud between Movistar employees and 'fans' on the cobblestone section of Roubaix