Last Sunday, Michal Kwiatkowski was the loudest man in and around Benidorm. The Polish rider from INEOS Grenadiers, along with teammate Luke Rowe, came to support Tom Pidcock and others in the Spanish cyclo-cross race in a very unique way. Using a device that produced a roaring sound, he cheered on Pidcock, Wout van Aert, Mathieu van der Poel, and others, all of which was captured on video.