Austrian newspaper claims: "RedBull joins BORA-hansgrohe for the Tour de France and opts for Verstappen-style jersey"

The entry of RedBull into cycling is imminent, according to Austrian media Krone. The outlet reports that the long-anticipated announcement of the brand's foray into the sport will be made by BORA-hansgrohe just before the Tour de France, complete with a familiar new jersey.

That RedBull is diving into cycling became clear in the first week of 2024. The sports drink manufacturer acquired a 51 percent stake in RD Pro Cycling GmbH & Co KG and RD Beteiligungs GmbH, the overarching entity above BORA-hansgrohe. After this move was approved, speculation began to swell. All the names associated with RedBull were suddenly linked to BORA-hansgrohe. Wout van Aert and Tom Pidcock were reportedly already on the move....

Let's wait and see on that front. First comes a new team name and jersey. It's likely to be RedBull-BORA-hansgrohe. Earlier reports speculated about red hues replacing the current green and yellow jersey. However, Krone states this is not the case, and RedBull is opting for a familiar design...

RedBull and BORA-hansgrohe cycling outfit almost identical to Formula 1 suit

An alleged 'leaked photo' in the possession of the Austrian newspaper shows a dark blue jersey, a replica of the suit worn by Max Verstappen, who has been dominating Formula 1 for years with RedBull Racing. BORA and hansgrohe feature on the stomach and back. The bike supplier Specialized, of course, gets a spot, and on the sleeves, we see 'Boss' from Hugo Boss. A new name that might be introduced towards the Tour de France...

RedBull's foray into cycling marks another major move for the sports brand. Beyond Formula 1, RedBull is also prominent in the mountain biking world and has successfully campaigned in sponsoring individual athletes across various disciplines. Often seeking the extreme, the link with cycling seems natural.